Instituto de Empresa Business School

Master in Marketing Management

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The Business Fundamentals´ core courses broaden your business skills whilst the specific courses given on the second and third period personalize your studies in specific areas according to your needs and interests, creating a highly specialized Master experience.

Business Fundamentals.
Talent Management Program.
Economic Concepts.
Financial Accounting.
Quantitative Analysis for Business.
Information Systems Fundamentals.
Human Resources and Organizational Behaviour.
Cost Accounting.
Corporate Finance Fundamentals.
Management Control.

Master in Marketing Management Courses

Advanced Marketing.
Sales Force & Key Account Management.
Brand Management.
Customer Strategy.
Marketing Game.
Pricing Strategy & Tactics.
Strategic Marketing Management.
Customer Evangelism & Disruptive Marketing.
Process Perspective.
Market Research & Consumer Behaviour.
Product Portfolio Strategy.
Trade Marketing & Retailing.
Integrated Marketing Communications.
Communications & PR.
Operations & Supply Chain Management
Tax Policies & the Legal Environment.
Technology & Innovation.
Creativity & Innovation in Marketing.
Information & Technology-based Marketing.
Internet Marketing.
Strategic Issues.
Advanced Marketing Seminars.
Strategy Management.
Business, Government & Society.
Entrepreneurship Subjects.
Entrepreneurship Fundamentals.
Final Projects.
Beyond Borders experience.
Internship.
Venture Lab.
Exchange Program.
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IE Business School

IE Business School · María de Molina, 11 · 28006 Madrid, Spain · Tel. +34 91 568 96 00 · info@ie.edu

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Master in Management

13 months. Fulltime. In English. Presencial Format. November intake.

The Master in Management equips you with the basic tools and skills required for effective management, establishing the solid foundation required to build a global view of the organization and marketplace.

Participants will be equipped with fundamental knowledge in an international environment using an eminently practical approach. Students gain an extensive range of management skills and develop specialized expertise in the business disciplines that best suit their career aspirations. Choose from a series of programs, depending on your needs. All of them include a period of core sessions, called Business Fundamentals, attended by all Master in Management participants, after which students take different tracks depending on their chosen area:

Program structure

Business Fundamentals (Oct-Dec):

In the Business Fundamentals module, participants acquire the basic tools and skills required for effective management, establishing the solid foundation required to have a global view of the organization.

Master Programs (Jan-Jul):

Beyond Borders Experience (Jul-Dec)

Enjoy a practical focus and obtain maximum levels of academic enrichment and excellence. Benefit from an in-depth view of the marketplace through practice oriented projects that will enhance your learning experience emphatically. Whether it is an exchange period in other institutions, an internship in leading international companies, or the opportunity to participate in top quality classes, become an expert in your area of choice. Meet new people and share your views in a global atmosphere that drives the learning experience further than you can imagine.

Madrid

Madrid has a long and rich history, and bears the influence of many cultures. Today, Madrid is a hub for European and global business with links across the globe. Vibrant, and lively, Madrid offers a wealth of culture to be discovered, as well as an opportunity for personal growth.

Student Profile

The Master in Management Program offers a truly international experience for the global managers of tomorrow. With over 75 nationalities on campus and alumni in over 100 countries, IE allows you to extend your personal and professional networks, offering a culturally rich environment in which to hone and develop your management skills regardless of where you come from and where you want to go.

2006 Student Profile

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