Instituto de Empresa Business School

Master in Marketing Management

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The Master in Marketing Management equips you with the skills and knowledge required of business management at the highest levels, teaching the globally relevant skills and competencies that mark out effective sales and marketing managers. You will develop top marketing and sales capabilities as well as gaining strategic insight into the industry. It also boasts a residential period in Shanghai and Milan or London (the second destination will depend on availability of directors or companies to be visited) so you can gather experience and develop your network on a truly international level.

Marketing is an essential part of business and can be applied to every sector, and the Master in Marketing Management prepares you for a career in any industry by developing your academic and soft skills as well as exposing you to a multi-cultural environment both on campus in Madrid, on the residential period, and during the host of international opportunities offered by the Beyond Borders Experience.

Be part of a select group of young professionals from a broad spectrum of academic and professional backgrounds, either recently graduated or in the early stages of their careers, seeking to be the future leaders in the field of sales and marketing.

  • Pre-ProgramSept-Oct
  • 1st period Oct-Jan
  • 2nd period Jan-April
  • 3rd period April-Jul
  • 4th period Jul-Dec

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Subjects in these categories vary from others

Pre-Program

  • Courses
  • Introduction to Quantitative Analysis for Business
  • Introduction to Financial Accounting
  • Intensive Spanish Course

Although the full program begins in October, you may attend the pre-program on-line, to familiarize yourself with the analytical and quantitative tools critical for the Master in Management. All students without a background in Quantitative Analysis and Financial Accounting are expected to take these courses. An optional intensive Spanish course, held in Madrid, during September and October is also part of the pre-program.

First Period

  • Courses
  • Orientation Workshop
  • Talent Management Program
  • Economic Concepts
  • Financial Accounting
  • Quantitative Analysis for Business
  • Information Systems Fundamentals
  • Marketing Fundamentals
  • Human Resources and Organizational Behavior
  • Corporate Finance Fundamentals

In the Business Fundamentals module, you will acquire the basic tools and skills required for effective management. These courses will build a solid foundation for the rest of the studies, expanding your perspective to see a business organization as a whole, not just as the sum of its parts.

Second period

  • Courses
  • Management Accounting
  • Market Research and Consumer Behavior
  • Product Portfolio Strategy
  • Trade Marketing and Retailing
  • Operations and Supply Chain Management
  • Tax policies and legal Environment
  • Sales Force Management & Key Account Management
  • Brand Management
  • Customer Strategy
  • Marketing Game
  • Creativity and Innovation in Marketing
  • Strategic Management
  • Entrepreneurship Fundamentals

During period 2nd and 3rd students will gain a highly specialized knowledge in the area of sales and marketing while fostering corporate social responsibility.

Third period

  • Courses
  • Management Control
  • Integrated Marketing Communications
  • Communications and Public Relations
  • Pricing Strategies and Tactics
  • Strategic Marketing Management
  • Customer Evangelism and Disruptive Marketing
  • Information and Technology-Based Marketing
  • Internet Marketing
  • Advance Marketing Seminars
  • Business, Government & Society
  • Final Project

The Master in Marketing Management includes a residential period in Shanghai and Milan or London, were students will have the possibility to have a first-hand view of China’s unique business context and marketing strategies, learn the most innovative tools in digital marketing or debate with the top-executives´ luxury firms about differentiation in a flat-world. Participants will broaden globally relevant skills and competencies that mark effective sales and marketing managers in the 21st century.

Fourth Period

  • Courses
  • Internship
  • Venture Lab
  • Exchange Program

The Beyond Borders Experience opens up a world of options which compliment your studies at IE, furthering your academic knowledge whilst also providing you with an unique experience so essential to putting your knowledge into practice. You will benefit from a broadened view of the marketplace through practice oriented projects. You will be able to choose from a host of personalization options: an exchange period at one of the top partner institutions around the world; an internship at a leading international organization, or developing a business plan for an innovative company or product, during theVenture Lab. The Beyond Borders Experience broadens your expertise in your chosen area in a global atmosphere that drives the learning experience further than you can imagine.

Think global. Think beyond the classroom. Think IE.

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IE Business School

IE Business School · María de Molina, 11 · 28006 Madrid, Spain · Tel. +34 91 568 96 00 · info@ie.edu

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Master in Management

13 months. Fulltime. In English. Presencial Format. November intake.

The Master in Management equips you with the basic tools and skills required for effective management, establishing the solid foundation required to build a global view of the organization and marketplace.

Participants will be equipped with fundamental knowledge in an international environment using an eminently practical approach. Students gain an extensive range of management skills and develop specialized expertise in the business disciplines that best suit their career aspirations. Choose from a series of programs, depending on your needs. All of them include a period of core sessions, called Business Fundamentals, attended by all Master in Management participants, after which students take different tracks depending on their chosen area:

Program structure

Business Fundamentals (Oct-Dec):

In the Business Fundamentals module, participants acquire the basic tools and skills required for effective management, establishing the solid foundation required to have a global view of the organization.

Master Programs (Jan-Jul):

Beyond Borders Experience (Jul-Dec)

Enjoy a practical focus and obtain maximum levels of academic enrichment and excellence. Benefit from an in-depth view of the marketplace through practice oriented projects that will enhance your learning experience emphatically. Whether it is an exchange period in other institutions, an internship in leading international companies, or the opportunity to participate in top quality classes, become an expert in your area of choice. Meet new people and share your views in a global atmosphere that drives the learning experience further than you can imagine.

Madrid

Madrid has a long and rich history, and bears the influence of many cultures. Today, Madrid is a hub for European and global business with links across the globe. Vibrant, and lively, Madrid offers a wealth of culture to be discovered, as well as an opportunity for personal growth.

Student Profile

The Master in Management Program offers a truly international experience for the global managers of tomorrow. With over 75 nationalities on campus and alumni in over 100 countries, IE allows you to extend your personal and professional networks, offering a culturally rich environment in which to hone and develop your management skills regardless of where you come from and where you want to go.

2006 Student Profile

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